Meet the Founder

Swati Srivastava, Founder of Swaary

Fashion has been Swati Srivastava's life's work since she was 19, when she started her first fashion business. Since then she has worked across the industry as a designer, a buyer, an entrepreneur, and an educator. That range gives her a clear view of what a collection needs to sell, from the design table to the store shelf.

Swati has also taught fashion at leading design colleges, helping train the next generation of designers and merchandisers. That background in fashion education, along with a certification in Entrepreneurship from Harvard, shapes how Swaary works: thoughtful design, smart merchandising, and products built to sell through.

Why Swaary

After years on both the design and buying sides, Swati saw how hard it can be for independent boutiques to find fresh, trend-right products that sell quickly and still leave room for healthy margins. She built Swaary to fill that gap with seasonal, ready-to-sell jewelry and accessories, many of them handmade or hand-assembled in the Swaary studio, plus original designs produced with trusted partners.

Today, Swaary works with boutiques, gift shops, and online retailers across the country. Every collection is designed with the retailer in mind: what will catch a customer's eye, what fits a holiday display, and what will bring shoppers back.

The Name

"Swaary" comes from the French word soirée, an elegant evening celebration. It reflects Swati's belief that life is meant to be celebrated, and that the right accessory can make any day feel special.

Swati lives in Katy, Texas, with her husband, where she designs and runs Swaary from her studio.